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Mom and Pop Businesses Clipped by Recession

Posted by: Lisa Nichols | Jun 12,2008

Family owned and locally based mom and pop businesses have suffered during the recession. Small business marketing, branding and rebates and rewards programs ensure that mom and pop businesses will stay afloat, even during an economic downturn.

 

Small Business Marketing Helps Mom and Pops Stay Alive

 

Small business marketing can help mom and pop businesses stay alive during the recession. Companies that cater to hobbyists will always have a dedicated following as long as they provide superior customer service and unique products. Small business marketing includes outfoxing the big box providers by providing items for which there is a great need, but a limited supply. The so-called “long tail” theory presupposes that sellers will have adequate space to store the items that they sell and can distribute them for an affordable cost. Small business marketing tactics that follow the principles of the long tail theory can also benefit from carefully branding- and maintaining the brand- of their business.

 

Small Business Branding Makes Mom and Pops Shine

 

Small business branding also helps mom and pop companies remain profitable during a recession. While it’s easy enough for a number of people to copy someone’s business idea, the first one to market has the greatest opportunity for creating and maintaining relationships with customers and clients. By keeping small business branding tactics high on the list of marketing priorities, mom and pops can continue to foster their “bread and butter” relationships with long-term customers. Bread and butter may not be the most lucrative customer or client, but it’s the steady customers that pay the rent.

 

Rewarding Mom and Pops for All of their Hard Work

 

Mom and pops can get rewarded for their hard work by using a business credit card for all of their business purchases. Many business cards are rewards credit cards that provide cardholders with cash back, free travel or other rebates every time they use their card to shop. In addition, business rewards credit cards typically provide additional cash back for using the cards for certain business-related expenses including entertainment, gas or shipping and office supplies.

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